Patients and Screen Time

Many of my patients are playing video and computer games which causes stress on eyesight. Patients are reporting headaches, dry eye, blurred vision for distance. I am working with patients to help correct their vision to improve their gaming experience. Rancho Cucamonga Optometric Center 7211 Haven Ave, Ste A Rancho Cucamonga, California 91701 (909) 980-3535 www.ranchoeyedoctor.com

Getting The Prescription Right

It is very important to spend time with patients and get the prescription correct. We never rush through an exam and are very thorough.

Learning from Past Patients

Dr. Bob discusses past patients he has worked with and learned so much from. Rancho Cucamonga Optometric 7211 Haven Ave. Ste. A Rancho Cucamonga, CA 91701 (909) 980-3535 http://www.ranchoeyedoctor.com/ Music: http://www.purple-planet.com

Prisms

Please click HERE to watch the video! 

A patient of mine came in with her friend. She was 20/20 – no need for Prescription. Did a peripheral vision test and notice she could not see anything to the right of her nose while each eye was covered separately. She was not blind, or blurred, she had no vision.

With her left eye covered she could not see anything to the right of her nose. With her right eye covered, she could see nothing on the right of the nose.

No right field of vision…so that tells you it’s the brain. As it turns out she had brain surgery for another condition, and that surgery resulted this condition.

Maybe the fibers that that lead from her eye to the back of the brain were severed. They performed a brain scan, they determined that there was an aneurysm. We gave her specialized glasses, known as prisms that shifted her world from left

To right. It does not correct the vision, but just shifts them. Her life was restored. She was able to drive, read, and work. Her quality of life improved dramatically.

- Dr. Robert Rothbard 

Vision Training Case

I started working with a young individual in his freshman year in college.  His main complaint was that he was having trouble taking in the whole playing field when he was looking at one particular player.  Even though the patient suffered from an eye injury two years ago, there was no organic problem with the eye.

 I started doing vision training on him.  Yesterday, he related that all the action on the football field looked as if it were slower.  In other words, his reaction time was a look quicker.  Also, he said his receptions (ability to catch the ball) from the quarterback improved markedly.  Needless to say, he was very happy.

 Vision training has so many applications.  These include individuals who have problems keeping their place reading or get headaches while doing near tasks including reading from text, desktops, laptops, or mobile devices.  It also includes people who have poor depth perception or poor hand-eye coordination.

For more information you can view our video on YouTube under our YouTube channel, robertrothbardod.

- Dr. Robert Rothbard 

Still Passionate After 32 Years

It’s hard to believe I graduated 32 years ago from

Pacific University College of Optometry.  I’ve currently owned my own practice here in Rancho Cucamonga since 1989.  I’ve examined kids back then who now bring their own kids in.  I’ve had patients who have moved away a fairly good distance and still come back.  A good part of our practice is based on patient referral.  I have belonged to and active in three local chambers of commerce.  I really enjoy this.

The developments in my practice have also been great.  We’ve had expansion in our scope of practice since I was first licensed.  I am also independent of any corporate control so if I feel the patient needs to be referred to another professional, I can do so without someone looking over my shoulder.  We have also been able to move into a much larger and more up to date facility within the same shopping center in February, 2012.  It’s a real source of pride.

 Finally I really feel we’ve had a significant impact on the lives of a number of our patients.  This includes improving a child’s ability to learn, helping individuals with their employment, saving individuals from possible blindness and even saving some individual lives from certain conditions including aneurysms.  Some of these conditions can be read about in the “testimonial” section of the website.

- Dr. Robert Rothbard 

Continuing Education

Optometry is such an expansive field.  When I go to continuing education seminars, it amazes me the developments that are occurring within the eye and vision fields.  New contact lenses and lenses for glasses have come a long way over the last few years.

Medical advancements in refractive surgery (lasik for example), cataract surgery and being able to treat macular degeneration  has also grown by leaps and bounds.  It’s great to be witness to the patients receiving the benefits of these developments.

Also, the fact that almost everyone is in front of a hand-held device, tablet or monitor will help insure the needs for my services will only grow. The effects of viewing extensive close up work, for some, affects one’s vision. To be honest, this area alone is a very exciting area for me.

-Dr. Robert Rothbard 

College Major

I  had an 18-year-old patient starting college as a patient.  I asked him what his major was.  He said he was combining a psychology and a business major together.  I thought what a great idea.  His advisor at school couldn't figure out why he wanted to combine the two.

Owning my own business, so many psychological factors enter into how successful a business is.  Of course one is how well the staff gets along with each other as well as the patients.

I thought this patient was quite insightful, especially for being so young.  It will be interesting to follow his progress.

- Dr. Robert Rothbard 

Helping People

Zig Ziglar said, “help enough people get what they want and you’ll get what you want.”  That is so true.  I have noticed this with family members as well as the staff within my office.

A couple of years ago I had a student and friend work in my office who was interested in making optometry her career.  We helped her during the application process.  It was rewarding for both her and me when we heard she was accepted to optometry school.

Recently, I told her I was going through the process of becoming certified to prescribe for glaucoma. Immediately, she offered to sit for me so I could practice a technique I needed to know.  She was very knowledgeable in this area.  There’s a little bit of discomfort with this technique as you have to put a viewing lens on the eye itself.

This helping of others is so important to one’s own well being.  I’m really proud of how the course of events has taken place so far with this future optometrist.

- Dr. Robert Rothbard

Great Individuals To Work With

It’s really great when you can come into your office and everyone really gets along well.. I find that with the individuals in my office.  Believe me, I have worked in offices where this wasn't the case.  You probably have, too.

It’s really wonderful that I am able to delegate many of the office tasks to my employees where I am then able to concentrate my efforts on patient care.  The other area of the practice I enjoy is the networking part of my practice.  From the gym to chambers of commerce to online, I really enjoy meeting with people and discussing (with enthusiasm ) my practice.Patients are really able to pick up where there are “good vibrations” within a work environment.  I encourage you to read the testimonial section of my website, www.wehelpuc.com.  The last testimonial describes this to a tee and made me feel really good.A second year optometry school student remarked to me: ”Bob, you never say you’re going to work, you say you’re going to the office.”

-Dr. Robert Rothbard 

Business Interview

I was recently interviewed by students from a local college studying business.  It was really neat to be interviewed by them.  They asked about the strengths and weaknesses of business as well as marketing efforts and competition.  I spent around 60-90 minutes with them and there will be subsequent interviews.

The more questions they asked, the more passionate I became.  I really enjoy being in a practice where I can make the decisions.  If I feel a referral to another health care provider needs to be made, I don’t have to worry about what corporate will say.  If  I want to prescribe a certain brand of lens or contact lens, I am not limited.  I can spend as much time examining a patient as I want.

I've been practicing in my own business for 24 years and still enjoying it.  The fact that I can share this with young individuals is great.

-Dr. Robert Rothbard